What is an AI digital marketing strategy?
While many companies are embracing AI, it’s about a lot more than simply using AI tools to manage repetitive tasks or generate marketing content.
To get the most from the technology, organizations require a strategy that can help them leverage AI to enhance marketing efforts, optimize campaigns, and improve customer engagement.
“AI and machine learning offer brands and marketers an opportunity to improve efficiency and improve effectiveness of their marketing. Those efficiency and effectiveness gains can be either applied to their internal function, things that their staff or team does that customers never see, or to external things that are customer facing,” said Jim Lecinski, Clinical Associate Professor of Marketing at Kellogg School of Marketing, Northwestern University in a DMI podcast.
That means that rather than using AI for narrow tasks such as programmatic advertising or content generation, marketing teams should think about how to gain AI skills and know-how so they can use AI across the entire customer journey.
And that’s why an AI strategy is important because it provides marketers with a guide to leverage the technology in a way that helps deliver on KPIs and realize business objectives.
What AI digital marketing tools should you use?
One of the best things about AI is that it can be used for a range of marketing tasks.
According to our recent corporate report, the top five benefits of integrating AI into marketing are:
- Automation of routine tasks (68%)
- Improved customer experience (46%)
- Improved targeting and segmentation (45%)
- Enhanced personalization (44%)
- Predictive analysis (39%)
The good news for marketers is that there are many tools to help streamline and optimize these tasks (along with many others including AI for copywriting).
